People don't care about the science that governs the universe, the politicians who govern the masses and wars, the arbitrary ways that they've imposed on themselves (job, car, family, college, clothes,
or other people, mainly, I think, because they don't like change, are OK with poor life if making it better involves effort or paradigm shyfting (is it OK to use your thing in that word, Shyft?) , and because it often "does not affect them" - an example:
First they came for the Communists, and I didn't speak up,
because I wasn't a Communist.
Then they came for the Jews, and I didn't speak up,
because I wasn't a Jew.
Then they came for the Catholics, and I didn't speak up,
because I was a Protestant. (See above)
Then they came for me, and by that time there was no one left
to speak up for me.
-Martin Niemöller (about the Nazis)
You should also see a movie called the Network. While it isn't as focused on this it touches it. Example quotes:
Howard Beale: I don't have to tell you things are bad. Everybody knows things are bad. It's a depression. Everybody's out of work or scared of losing their job. The dollar buys a nickel's work, banks are going bust, shopkeepers keep a gun under the counter. Punks are running wild in the street and there's nobody anywhere who seems to know what to do, and there's no end to it. We know the air is unfit to breathe and our food is unfit to eat, and we sit watching our TV's while some local newscaster tells us that today we had fifteen homicides and sixty-three violent crimes, as if that's the way it's supposed to be. We know things are bad - worse than bad. They're crazy. It's like everything everywhere is going crazy, so we don't go out anymore. We sit in the house, and slowly the world we are living in is getting smaller, and all we say is, 'Please, at least leave us alone in our living rooms. Let me have my toaster and my TV and my steel-belted radials and I won't say anything. Just leave us alone.' Well, I'm not gonna leave you alone. I want you to get mad! I don't want you to protest. I don't want you to riot - I don't want you to write to your congressman because I wouldn't know what to tell you to write. I don't know what to do about the depression and the inflation and the Russians and the crime in the street. All I know is that first you've got to get mad.
Howard Beale: [shouting] You've got to say, 'I'm a HUMAN BEING, Goddamnit! My life has VALUE!' So I want you to get up now. I want all of you to get up out of your chairs. I want you to get up right now and go to the window. Open it, and stick your head out, and yell,
[shouting]
Howard Beale: 'I'M AS MAD AS HELL, AND I'M NOT GOING TO TAKE THIS ANYMORE!' I want you to get up right now, sit up, go to your windows, open them and stick your head out and yell - 'I'm as mad as hell and I'm not going to take this anymore!' Things have got to change. But first, you've gotta get mad!... You've got to say, 'I'm as mad as hell, and I'm not going to take this anymore!' Then we'll figure out what to do about the depression and the inflation and the oil crisis. But first get up out of your chairs, open the window, stick your head out, and yell, and say it:
Howard Beale: [screaming at the top of his lungs] "I'M AS MAD AS HELL, AND I'M NOT GOING TO TAKE THIS ANYMORE!"
Diana Christensen: Hi. I'm Diana Christensen, a racist lackey of the imperialist ruling circles.
Laureen Hobbs: I'm Laureen Hobbs, a badass commie nigger.
Diana Christensen: Sounds like the basis of a firm friendship.
Arthur Jensen: [bellowing] You have meddled with the primal forces of nature, Mr. Beale, and I won't have it! Is that clear? You think you've merely stopped a business deal. That is not the case! The Arabs have taken billions of dollars out of this country, and now they must put it back! It is ebb and flow, tidal gravity! It is ecological balance! You are an old man who thinks in terms of nations and peoples. There are no nations. There are no peoples. There are no Russians. There are no Arabs. There are no third worlds. There is no West. There is only one holistic system of systems, one vast and immane, interwoven, interacting, multivariate, multinational dominion of dollars. Petro-dollars, electro-dollars, multi-dollars, reichmarks, rins, rubles, pounds, and shekels. It is the international system of currency which determines the totality of life on this planet. That is the natural order of things today. That is the atomic and subatomic and galactic structure of things today! And YOU have meddled with the primal forces of nature, and YOU...WILL...ATONE!
Arthur Jensen: [calmly] Am I getting through to you, Mr. Beale? You get up on your little twenty-one inch screen and howl about America and democracy. There is no America. There is no democracy. There is only IBM, and ITT, and AT&T, and DuPont, Dow, Union Carbide, and Exxon. Those *are* the nations of the world today. What do you think the Russians talk about in their councils of state, Karl Marx? They get out their linear programming charts, statistical decision theories, minimax solutions, and compute the price-cost probabilities of their transactions and investments, just like we do. We no longer live in a world of nations and ideologies, Mr. Beale. The world is a college of corporations, inexorably determined by the immutable bylaws of business. The world is a business, Mr. Beale. It has been since man crawled out of the slime. And our children will live, Mr. Beale, to see that . . . perfect world . . . in which there's no war or famine, oppression or brutality. One vast and ecumenical holding company, for whom all men will work to serve a common profit, in which all men will hold a share of stock. All necessities provided, all anxieties tranquilized, all boredom amused. And I have chosen you, Mr. Beale, to preach this evangel.
Howard Beale: Why me?
Arthur Jensen: Because you're on television, dummy. Sixty million people watch you every night of the week, Monday through Friday.
Howard Beale: I have seen the face of God.
Arthur Jensen: You just might be right, Mr. Beale.
Howard Beale: All human beings are becoming humanoids. All over the world, not just in America. We're just getting there faster since we're the most advanced country.
Diana Christensen: I'm sorry for all those things I said to you last night. You're not the worst fuck I ever had. Believe me, I've had worse. You don't puff or snorkel and make death-like rattles. As a matter of fact, you're rather serene in the sack.
Max Schumacher: Why is it that a woman always thinks that the most savage thing she can say to a man is to impugn his cocksmanship.
Diana Christensen: I'm sorry I impugned your cocksmanship.
Max Schumacher: I gave up comparing genitals back in the schoolyard.
Howard Beale: All I know is, you've got to get mad. You've got to say, "I'm a human being, goddamn it. My life has value."
Howard Beale: We'll tell you anything you want to hear, we lie like hell.
Howard Beale: You're beginning to believe the illusions we're spinning here, you're beginning to believe that the tube is reality and your own lives are unreal. You do. Why, whatever the tube tells you: you dress like the tube, you eat like the tube, you raise your children like the tube, you even think like the tube. This is mass madness, you maniacs. In God's name, you people are the real thing, WE are the illusion.
Howard Beale: Right now, there is a whole, an entire generation that never knew anything that didn't come out of this tube. This tube is the gospel, the ultimate revelation; this tube can make or break presidents, popes, prime ministers; this tube is the most awesome goddamn propaganda force in the whole godless world, and woe is us if it ever falls into the hands of the wrong people, and that's why woe is us that Edward George Ruddy died. Because this company is now in the hands of CCA, the Communications Corporation of America; there's a new chairman of the board, a man called Frank Hackett, sitting in Mr. Ruddy's office on the twentieth floor. And when the 12th largest company in the world controls the most awesome goddamn propaganda force in the whole godless world, who knows what shit will be peddled for truth on this network?
And as always; Fight Club.